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Business Case for Breastfeeding 

Prego Power
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The Business Case for Breastfeeding is a comprehensive program designed to educate employers about the value of supporting breastfeeding employees in the workplace. 

About the Business Case For Breastfeeding 
The Business Case for Breastfeeding is a comprehensive program designed to educate employers about the value of supporting breastfeeding employees in the workplace. The program highlights how such support contributes to the success of the entire business. The Business Case for Breastfeeding offers tools to help employers provide worksite lactation support and privacy for breastfeeding mothers to express milk. The program also offers guidance to employees on breastfeeding and working. Resources to help lactation specialists and health professionals to educate employers in their communities are also available. 

For Business Managers 
Companies successful at retaining valued employees after childbirth find that two components can make the difference: providing dedicated space (as small as 4' x 5') for breastfeeding employees to express milk in privacy and providing worksite lactation support. 
The payoff is significant: more satisfied, loyal employees and cost savings to the business. These savings are seen in such areas as: 
•    Retention of experienced employees; 
•    Reduction in sick time taken by both moms and dads for children's illnesses; and 
•    Lower health care and insurance costs. 
This booklet provides business executives and managers, as well as human resource managers, with the business case for breastfeeding…how supporting breastfeeding employees contributes to their company's return on investment (ROI). 

Easy Steps to Supporting Breastfeeding Employees 
Return on investment (ROI) is the bottom line in assessing the value of new programs. Research shows that providing a lactation support program is not only highly desired by breastfeeding employees who return to work after childbirth, it can also improve your company's ROI by saving money in health care and employee expenses. 
This booklet, Easy Steps to Supporting Breastfeeding Employees, provides you, the human resource manager, and other members of your wellness team with an integrated approach to implementing a cost-effective lactation support program. This turnkey method is ready to operate with straightforward planning options and proven strategies. 

Tool Kit: Resources For Building a Lactation Support Program 
This lactation support kit provides template tools that can be personalized to fit the unique needs of your company. Use them along with your Easy Steps to Supporting Breastfeeding Employees booklet to implement your lactation support program. 

Outreach Marketing Guide 
The Outreach Marketing Guide serves as a companion to the employer kit, The Business Case for Breastfeeding: For Business Managers, It is designed for lactation and health professionals to assist in conducting effective outreach with employers in your community. 

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